The Sony a9 III Will Have to Make the Sony A1 Look Slow

Last year, the Sony a9 II hit the market. Sony was trying to get it out before the Olympics happened. But because of the global pandemic, the event never occurred. This year, the Olympics don't seem to be happening again. So Sony has more time to respond to the market. This makes me think that the Sony a9 III is coming next year. So how will Sony one-up themselves after the Sony a1?